Make the physical and digital contents clear before purchase
Begin with the approved game contents and the devices or access steps the player needs. A product page should explain how the box and companion fit together without revealing the story. Decide which information belongs in the storefront, confirmation and package instructions. Review the first-time buyer, returning player and gift recipient where supported. Clear product information gives the team a consistent basis for the purchase-to-play journey and the questions customer support will receive.
