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Technical SEO and search architecture

Technical SEO for Websites, Product Catalogues and Web Applications

We improve the technical and content structure that helps search engines understand a website and helps visitors find the right service or product. The work can be part of a new build or a scoped improvement to an existing site.

Our portfolio includes catalogue pages, programmatic content and an SEO browser extension. We use that engineering experience to address concrete site problems, with search performance measured rather than promised.

24
published portfolio projects
5+
years building for production
12
countries the work runs in
100%
of code read by a senior engineer
1 day
to hear back, from the engineer

Make the right pages discoverable

We review HTTP responses, robots directives, canonical URLs, sitemaps and the content available in the initial page response. Internal links should connect the services, products and evidence visitors need. Multilingual work includes language-specific content and equivalent page pairs, rather than publishing the same text under several language paths.

Content architecture and structured data

A CMS should model useful product or service information, not manufacture interchangeable pages. We can implement metadata, appropriate structured data and repeatable page templates. Panyapı's published catalogue combines Sanity product categories, prerendered Next.js pages and Product and Offer data with an enquiry-driven sales flow.

Measure the result

The scope starts from a site audit and, where available, Search Console and analytics evidence. Index coverage, relevant queries and qualified enquiries help determine what to improve. Performance work starts with measurements on representative pages. SEO work is quoted to the agreed scope; we do not promise a ranking position or treat a page count as evidence of search traffic.

Industry examples for this service

Start with the task you need to improve. These pages connect a published delivery example to discovery questions for a new engagement.

Architectural product catalogues

Choose this when buyers need product families and variant detail before a quote enquiry, rather than a general company brochure or checkout.

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Grant opportunity directory software

For US nonprofit networks and funding-information publishers maintaining sourced grant opportunities, reviewed status changes and search results aligned with the published catalog.

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New Braunfels, Texas · Group-visit inquiry websites

For New Braunfels attraction operators connecting group-visit package pages to staff-reviewed inquiries with explicit subgroup rotations, arrival details and attendance totals.

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Hickory, North Carolina · Furniture configuration catalogs

For Hickory furniture manufacturers publishing product catalogs with approved fabric, finish and frame combinations and reviewable configuration enquiries.

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Fairbanks, Alaska · Public-radio website migration

For Fairbanks public-radio teams migrating program and episode pages while preserving reviewed URL destinations and separate audio or feed references.

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Conway, Arkansas · Multi-location business directories

For Conway directory publishers connecting natural-language service requests to maintained company records and distinct branch-specific information.

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Simi Valley, California · Multilingual SEO browser inspection tools

For Simi Valley ecommerce teams building browser tools that compare observed page metadata and language-alternate destinations with an approved page map.

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Dubuque, Iowa · Consignment-equipment catalogue websites

For Dubuque consignment-equipment teams connecting model references, individual unit listings, reviewed condition information and unit-specific enquiries.

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Pocatello, Idaho · Museum collection discovery websites

For Pocatello museum teams publishing collection discovery pages with stable object records, approved images and explicit exhibition status.

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Sarasota, Florida · Documentary archive websites

For Sarasota documentary teams maintaining public film archives with distinct cuts, contributor credits and approved trailer or screening destinations.

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Sioux City, Iowa · Credit-union public website migration

For Sioux City credit-union teams migrating public service pages, branch locations and contact directories with reviewed URL continuity.

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Toledo, Ohio · Industrial distributor customer portals

For Toledo industrial distributors connecting maintained product references to buyer-organization quote requests and explicit account access.

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Bloomington, Indiana · Small-press book catalog websites

For Bloomington small presses connecting published works, edition-specific covers and credits, author profiles and maintained public order destinations.

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Stamford, Connecticut · Event-vendor discovery platforms

For Stamford event-platform teams connecting an event brief, maintained vendor specialties and a reviewed enquiry shortlist without implying confirmed availability.

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Frederick, Maryland · Agency SEO inspection tools

For Frederick agencies building browser inspection tools that preserve selected-page evidence and distinguish sample coverage from site-wide conclusions.

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Brevard, North Carolina · Instrument rental enquiry websites

For Brevard instrument-rental teams connecting public model information, requested rental dates and staff-reviewed unit availability.

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Medford, Oregon · Independent-bookstore website migration

For Medford independent bookstores moving an existing website while preserving book-edition destinations, author pages and event links.

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Ames, Iowa · Equipment-parts catalogs

For Ames equipment-parts teams connecting exact catalogue variants, documented equipment-model relationships and quote-request context.

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Kalamazoo, Michigan · Live-theater production catalogs

For Kalamazoo theater teams connecting a production identity to separate runs, approved cast credits and maintained public ticket destinations.

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Corvallis, Oregon · Plant-catalogue discovery apps

For Corvallis plant-catalogue publishers connecting approved plant records, explicit attribute filters and maintained detail pages across compact screens.

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Henderson, Nevada · Interior-design presentation catalogs

For Henderson interior-design teams connecting material variants, room selections and versioned client presentations to a maintained catalogue.

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Cedar Rapids, Iowa · Coworking-space discovery platforms

For Cedar Rapids coworking-directory teams connecting plain-language workspace preferences to maintained space records and explicit amenity filters.

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Syracuse, New York · Animation-studio reel websites

For Syracuse animation studios connecting approved reel shots, project credits and maintained public portfolio destinations.

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Erie, Pennsylvania · Trade-school website migration

For Erie trade-school teams moving a Webflow website to Next.js while preserving approved program, campus and inquiry relationships.

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Lakeland, Florida · Franchise-location catalog websites

For Lakeland franchise teams connecting approved location records, branch-specific information and the correct contact destination through a maintained website catalog.

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Fredericksburg, Virginia · Event-venue catalog websites

For Fredericksburg venue teams connecting a published event space and room layout to the context staff need for an availability inquiry.

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Eugene, Oregon · Outdoor-brand editorial websites

For Eugene outdoor-brand teams connecting field-story pages, approved media and maintained gear references through an editorial catalogue.

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Durham, North Carolina · Recruitment catalogue discovery

For Durham recruitment-platform teams helping visitors discover published opportunities through natural-language search and explicit catalogue filters.

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Fort Collins, Colorado · Wholesale product catalogues

For Fort Collins wholesalers developing a product catalogue that makes variants, pack units and sales-enquiry context explicit.

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Colorado Springs, Colorado · Gaming catalogue navigation

For Colorado Springs gaming-reference publishers making genre, tag and category filters understandable across catalogue and game-detail navigation.

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Spokane, Washington · Natural-language app-directory search

For Spokane software-directory teams helping visitors refine a natural-language request and understand the catalogue results it returns.

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Portland, Maine · Film and television production catalogues

For Portland, Maine production teams giving each title a distinct visual identity across catalogue cards, detail pages and narrow screens.

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Cheyenne, Wyoming · SEO browser inspection products

For Cheyenne SEO-tool teams presenting page markup and captured response-header evidence as distinguishable inspection sources.

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Dover, Delaware · Architectural-product enquiry websites

For Dover architectural-product suppliers carrying a selected catalogue variant into a useful sales enquiry.

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Newark, New Jersey · Production-company CMS publishing

For Newark film and television production teams maintaining a cinematic website through structured CMS records.

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Wichita, Kansas · SEO browser inspection and exports

For Wichita SEO and agency-tool teams connecting browser inspection to useful link and image exports for the next review task.

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Boise, Idaho · Gaming reference browser companions

For Boise gaming publishers bringing approved reference content into supported game websites through a browser companion.

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Tampa, Florida · Fitness marketing website migration

For Tampa fitness and wellness brands considering a Webflow-to-Next.js marketing website migration.

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Columbus, Ohio · AI directory publishing and administration

For Columbus AI-directory publishers giving editors a clear path from approved app records to public pages and the search index.

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Baltimore, Maryland · Bilingual film and production websites

For Baltimore film teams maintaining paired language versions of company information and individual production pages in one editorial catalogue.

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Detroit, Michigan · Industrial product catalogues

For Detroit manufacturers organizing product families, technical variants and document references into a catalogue that supports quote enquiries.

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San Diego, California · Gaming guides and reference platforms

For San Diego gaming publishers organizing guides, codes and reference entries into a maintainable catalogue with optional browser companions.

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Denver, Colorado · SEO and marketing-technology tools

For Denver SEO and marketing-technology teams building browser tools that inspect page signals and export useful audit data.

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Washington · Software directories and AI discovery

For Washington software-directory teams connecting natural-language discovery, structured catalogue records and useful public detail pages.

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New York · Film and television production websites

For New York film and television production teams that need a cinematic portfolio with maintainable production pages and editorial ownership.

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How it starts

What happens after you write to us.

  1. 01

    You describe the product

    One paragraph on what you are building, roughly when you need it, and who it is for. No brief, no form with fifteen fields.

  2. 02

    You get a reply within a day

    From the engineer who would do the work, not a sales team. If we are not the right fit we say so, and where possible we point you somewhere better.

  3. 03

    You get a scoped plan

    Scope, price and timeline in writing before anything is committed. You decide with the numbers in front of you.

No long contract to begin, no lock-in to our tooling, and the code is yours from the first commit.

Start a conversation
Contact

Looking for an engineering partner for the long haul?

A short note about the product, the timeline and who it is for is enough to start. You will hear back from the engineer who would do the work, not a sales team.

Ankara / Türkiye · Working across European and US time zones