Panyapı Dekorasyon: a searchable catalogue built for enquiries
A Sanity-managed architectural product catalogue with prerendered Next.js pages, Product and Offer structured data, and quote-request conversion.
The business problem
Panyapı sells architectural surfaces, cladding, mirrors and application tooling. Buyers need to explore product categories and variants before requesting a quote. A generic brochure or a shopping cart would miss that workflow: the site has to expose product information to search and lead a visitor toward an enquiry.
The delivered scope
Seven product categories and their variants are modelled in Sanity. Next.js prerenders catalogue pages with Product and Offer structured data carrying live pricing. The catalogue includes more than 90 SEO pages. Conversion uses WhatsApp and an enquiry flow rather than checkout, matching a quote-driven sale.
Connecting SEO architecture to conversion
The content model creates repeatable product destinations; prerendering makes the catalogue available in the initial page response; structured data describes the product and offer. The enquiry route then gives a visitor a next step appropriate to the business.
What shipped
A CMS-managed product catalogue with more than 90 SEO pages, Product and Offer structured data, and quote-driven contact paths.
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