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WordPress to Next.js

WordPress to Next.js migration

Updated

WordPress runs an enormous share of the web and there are good reasons for that: a mature editing experience, a huge plugin ecosystem and an interface content teams already know. When comparing it with Next.js, the right question is not which one is better, but which one is strong where your content and product needs actually sit.

We build content-led sites with Next.js and Sanity. Miray Yapım’s published case shows a bilingual production catalogue; This is HCD combines editorial content and member features with Sanity and Supabase. They demonstrate delivered content architecture, not documented WordPress migrations. Compare staying on WordPress, using it headlessly and replacing the content layer against your actual publishing requirements.

24
published portfolio projects
5+
years building for production
12
countries the work runs in
100%
of code read by a senior engineer
1 day
to hear back, from the engineer

When you should stay on WordPress

If editors work productively in WordPress and the required workflow is supported, assess fixes within the current site before moving it. Inventory approval steps, plugins and custom fields that would need equivalents elsewhere. Compare maintenance and implementation effort, including the people who would operate the replacement; a codebase can retain editor autonomy when the publishing system is designed for it.

Headless WordPress: the third option

You can retain WordPress as the content layer and build a separate frontend. Editors keep their familiar interface, but the frontend must correctly handle content retrieval, previews, publishing updates, media and existing paths. Keeping the content store can avoid a data import; it does not eliminate integration or release risk. Compare that operating model with a full move before choosing it.

Rebuilding the content model in Sanity

Inventory custom fields, shortcodes, page-builder content, media and language variants before choosing a replacement content model. Check how each renders and how editors will maintain it. Miray Yapım’s case demonstrates a bilingual Sanity catalogue, while This is HCD separates Sanity editorial content from Supabase member activity. Those examples can inform a new architecture; neither establishes that these projects migrated from WordPress.

Plugin maintenance, security and traffic

Use measured problems in the current site to define the work: plugin conflicts, publishing bottlenecks, rendering behaviour or a particular application integration. Next.js also creates dependency, hosting and operational responsibilities. Compare representative workflows and performance before changing the foundation; no framework choice establishes a security or speed improvement by itself.

Plan the migration responsibilities

Build a free checklist for domain, path, CMS, HTTPS, language and asset changes. Keep unknown decisions, owners and evidence visible across pre-launch, launch and post-launch. The tool is a planning aid and does not verify a live website or promise search results.

Questions

The things people ask before starting.

Do I have to move from WordPress to Next.js?

No. If you run a content-led site, your editors are productive in the current flow and you do not need in-product features, WordPress is exactly where it should be. Base the decision on concrete limits: user login, database needs, a performance ceiling or plugin maintenance load.

What happens to the blog archive I have built up over years?

The archive can move. We map content types, import the posts into a headless CMS, move media files to new storage and build a redirect table for every old address. Alternatively you can keep WordPress as the content layer and rebuild only the front end.

Is a Next.js site automatically faster than WordPress?

Not automatically. Next.js gives you control over rendering and caching, but a poorly built Next.js site can be slower than a well-tuned WordPress install. The difference comes from image optimisation, data fetching strategy and removing unnecessary client code.

What does a migration cost?

It becomes clear after a discovery call. Work runs as AI-accelerated development, starting from $2,000 per month, with scope agreed in writing.

How it starts

What happens after you write to us.

  1. 01

    You describe the product

    One paragraph on what you are building, roughly when you need it, and who it is for. No brief, no form with fifteen fields.

  2. 02

    You get a reply within a day

    From the engineer who would do the work, not a sales team. If we are not the right fit we say so, and where possible we point you somewhere better.

  3. 03

    You get a scoped plan

    Scope, price and timeline in writing before anything is committed. You decide with the numbers in front of you.

No long contract to begin, no lock-in to our tooling, and the code is yours from the first commit.

Start a conversation
Contact

Looking for an engineering partner for the long haul?

A short note about the product, the timeline and who it is for is enough to start. You will hear back from the engineer who would do the work, not a sales team.

Ankara / Türkiye · Working across European and US time zones