Give every conversation a clear topic and destination
Decide where topics come from, who can approve or edit them and what makes two topics distinct. A visitor should understand a room before joining it. Agree the information on the discovery card, the room's stable address and what appears when a shared topic is no longer open. Categories can help someone browse while direct links let an existing member return. Begin with a focused discovery-to-conversation loop before adding a broad set of feeds, notifications and recommendation surfaces.
