Explain the first useful action clearly
Start with the approved account and credential model, then describe the first action a new user should take. Decide which concepts the website needs to explain before installation and which belong in the application. Use consistent language for the account, login method and supported browser tools. A first-time visitor and an existing member may need different next steps. Review the copy and interface together so the product does not ask people to install something before they understand where it fits.
