Alaska's app audience by borough and municipality
The state's Department of Labor puts the Municipality of Anchorage at 289,221 people, followed by the Matanuska-Susitna Borough at 117,412, the Fairbanks North Star Borough at 97,083 and the City and Borough of Juneau at 31,182. Together those four hold most of the state's population, which shapes a product plan in two ways. An app built only for this market has a modest ceiling, so the first release should prove one use case well rather than ship ten screens nobody opens. If the app is local by nature, such as booking or ordering, it may need to work in several of these places from the first release. We plan the first slice in production around that: one flow, real users, analytics that show whether it is used, then the next cycle.





